Lee Fall 21 photoshoot
video, photoshoot
Getting ready for the Fall market, Lee's workwear collection required product photography for e-commerce and packaging following the distribution partner's specs. To elevate the product detail pages the videos were produced along with still.
Premiere, Photoshop
creative direction, photoshoot, retouching, production
As a part of ongoing coaching, the in-house team of photographers required intimate guidance in light setup, frame angles, camera motion and moment to capture. The shortcomings of styling were compensated by thoughtful direction of poses, light adjustment, product position to minimize retouching.
By overseeing the retouching and quality of the final deliverables, the in-house team was trained to understand the environment in which the assets would "live" to make sure the product was presented in the most desirable way to meet the needs of a shopper.
