As the first Augmented Reality (AR) experience to hit Kohl’s 1150 doors, this technology allowed shoppers to view and interact with a 360° digital replica of Warner’s Lace Escape Bra. As this project was the first-ever for Warner's, PVH and Kohl's, our goal was to build a buzz and brand awareness, while gaining valuable learnings and consumer data. The landing page was developed to provide a quick high-level overview of the project and explain the innovative technology behind promotional marketing at point-of-sale.