Kiddopia, the successful app in "edutainment" space, was focused on growing the business over the past few years and didn't have time to turn their attention to the brand itself. Internal desire to feel like a premium brand was fired up by the upcoming business expansion. 

From three very distinct branding concepts, a very simple branding system statement was chosen — Bigger & Brighter — that tied together everything that Kiddopia is and wants to be: a vibrant world where kids can play, learn and explore — making their own worlds bigger and brighter along the way. We evoke this feeling in our audience using fun, bright colors, cheerful patterns and bold yet simple shapes.

The concept of Bigger & Brighter then turned into meticulously detailed brand guidelines developed to guarantee an expression of the Kiddopia brand quality and its cohesive premium image.