Izod Womens lookbook
print, photoshoot
Izod, a mid-range men's clothing brand, licensed its label to create a line for women. The licensee reached out to help them to produce the sales meeting to present the womenswear 2018 season, securing a test run at Kohls.
Photoshop, Illustrator, InDesign
photoshoot, retouching, creative, production, budget management
The lookbook followed the story of the runway. While the looks were styled, the swipe board was created to set the mood and energy for the photoshoot. The selects of 16 looks went through closely directed retouching. The lookbook layout alternated the views of the full body and details to give the sense of action and comfort imprinted in the brand DNA: A weekend state of mind.
The final product became the pivotal moment of the presentation to Kohl's management. The licensee ordered more prints to use this lookbook as their principal sales tool.
