Interactive Retail Environment
strategy, 3d, interactive, digital, ui
PVH, the second-largest global apparel company, realized the operational need to move towards digital product development, using the latest 3D technologies. After Tommy Hilfiger successfully piloted the first PVH Digital Showroom in 2017, Heritage Sportswear (Izod, Van Heusen, Arrow, Bass, The Damn Good) developed an ambitious plan to move 100% product development into 3D for Fall 2019 market.
Developing the operational strategy around selling the product digitally become paramount for taking PVH to a frontline of tech innovators inside the apparel industry. The interactive retail environment became a sales tool introducing the season assortment to wholesale accounts.
strategy, vendor management, producing, creative direction, budget management
The immersive environment was built to replicate the fixtures setup within the trailer space. The assortment placement was driven by the order to be placed; where each fixture pulled the real-time or past season sales stats to allow the buyer to develop an informed assortment strategy for shipments.
