DKNY Fall 23 lookbook
print, digital, photoshoot
DKNY menswear sales team recognized the importance of an "old-fashion" tactic: excite the retail partner with the new season and leave something behind. The lookbook was designed to tell the story behind the new collection and to redefine the image of the DKNY man. The "hand feel" experience was elevated by satin paper stock, matching the brand aesthetics: sport lux.
InDesign, Photoshop
producing, creative direction, photoshoot, creative, copy, production, retouching
While the looks were styled, the swipe board was created to set the mood and energy for the photoshoot: city lights in motion. The lookbook layout alternated the views of the full body, details, and textural visuals to give the sense of action and style imprinted in the brand DNA.
