Invisible tech and pervasive data will make our lives smarter and friction-free. Anything that can be connected will be connected. By 2025 10% of people will be wearing clothes connected to the Internet. Advances in smart textiles will allow the same sensing functionality that smart apparel currently sees, at a fraction of the cost and with better lifetimes. The in-house innovation team proposed an American fashion house to adopt the innovative offering earlier to bring these technologies to the market. The pitch explained the technology and suggested a few consumer personas and their journeys for marketing strategy.