Led the Connected TV strategy for Champion Kids' relaunch at Target, deploying an awareness campaign designed to drive both online engagement and in-store traffic. The campaign targeted parents aged 25-44 through premium family and back-to-school programming, emphasizing Champion's heritage sportswear positioning with copy focused on "classic comfort for school days and weekends."

CTV delivered $XXK in attributed sales with 88% of conversions occurring in-store, validating the channel's effectiveness as an offline traffic driver. The campaign contributed to an exceptional Week 1 launch performance of $XXM across all categories, with Kids Apparel & Accessories beating forecast by 9%. The broader digital campaign achieved 7.19x ROAS, with the launch establishing Champion as the top-visited A&A brand page on Target.com with XXK visits.

This campaign demonstrated the strategic value of awareness tactics in a full-funnel media mix, with CTV complementing conversion-focused channels like Sponsored Search (11.54x ROAS) and Display to drive omnichannel results. The 82.6% new-to-brand customer acquisition rate highlighted the campaign's success in expanding Champion's audience at Target.