Chaps Paid Search & Display
advertising, performance marketing
A key focus has been demonstrating the ability to efficiently manage Sponsored Product in-house while maintaining benchmark performance levels previously achieved via an external agency. By taking on paid search internally, we expanded into additional performance marketing tactics with agility.
On the Chaps account, various digital marketing initiatives were deployed through retail partner channels to drive performance. Display ads run through Walmart Managed Services to amplify brand awareness fluctuated between $0.98-$3.20 RoAS. Sponsored Product to push out the inventory was brought in-house, achieving an average $7.35 RoAS versus the $4 RoAS from the prior agency arrangement.
Photoshop, InDesign, Illustrator, Figma, Pacvue, Skai, Walmart Ad Center
strategy, copy, retouching, vendor management, creative direction, budget management
Staying close to the sales and business data provides full transparency for informed strategy discussions. In-housing paid search has allowed for optimization based on real-time insights for stronger results. The hands-on approach also facilitates testing new marketing tactics and swiftly iterating to boost performance. The focus on efficient in-house management, delivering benchmark results, and capitalizing on business insights for optimization positions the team to elevate performance marketing success across accounts. The Chaps account exemplifies these capabilities through improved paid search returns achieved to date.
