By leveraging the features and capabilities of the Walmart.com platform, we effectively reached and engaged with Chaps target audience, built a strong brand presence, and drove sales growth. The strategic planning resulted in building Chaps Brand Page, or brand shop, on Walmart.com to showcase the products and tell the brand story in a way that is not possible through simple product listings. The brand page allowed for the creation of a curated view of the product listings and rich marketing materials that to help differentiate the clothing brand from its competitors. Additionally, the brand page provides us valuable insights into customer behavior and preferences, which was used to inform product development and marketing strategies. A dedicated brand shop page on a retailer ecomm with an elevated shopping experience and seasonal content resulted in an average of $4.5 RoAS.