Coming out of the Covid slowdown and going into a spring market, Tahari menswear design needed something to excite the buyers with the new season collection. The lookbook was designed with a focus on significant accounts. The "hand feel" experience was elevated by satin paper stock, matching the brand aesthetics: modern with lux feel.

The lookbook was  highly successful as a sales tool for Tahari Menswear. The sales team reported a significant increase in sales and buyer engagement after the release of the lookbook. This prompted the marketing department to produce another one for the spring season.